Nutri-Lift™ Shampoo Hair Cleanse

Our Signature Post-Exercise Recovery Technology

The exclusive FitRestore™ Bioactive Complex represents our systematic approach to addressing the specific challenges active lifestyles create for hair and Scalp-health/” class=”auto-tag-link”>Scalp Health. This isn’t just a marketing term—it’s a carefully balanced system of ingredients that work synergistically.

Athletic Recovery Peptide System: Built around our hydrolyzed keratin Protein complex, this system provides amino acids that match hair’s Natural Protein structure. The peptides are sized for optimal penetration (150-2,000 Daltons) to help address daily Stress from frequent washing and environmental exposure.

The science: Hair is approximately 95% Protein, primarily keratin. When you wash daily and expose hair to heat, styling, and environmental factors, microscopic Protein loss can occur. Our peptide system helps provide building blocks to support hair’s Natural repair processes.

Electrolyte Balance Technology: A mineral complex featuring ingredients that help address the effects of excessive sweating on Scalp and Hair Health.

Why this matters: Intense sweating doesn’t just affect your body’s electrolyte balance—it can also affect your Scalp environment. Our mineral-rich ingredients help support Scalp comfort and health.

Cooling Biomenthol System: Our precisely calibrated menthol and peppermint complex provides immediate cooling relief while supporting Scalp comfort.

Dual-phase action: L-menthol provides immediate cooling sensation, while peppermint extract offers sustained comfort and Natural purifying benefits. The cooling effect typically lasts 15-20 minutes, providing extended post-workout relief.

Protective Shield Technology: A combination of conditioning agents and protective ingredients designed to help create a barrier against environmental stressors.

Multi-layer Protection: Combines immediate surface Protection with deeper conditioning to help hair withstand the daily challenges of an active lifestyle.

Understanding What Makes This Formula Work

Primary Active Ingredients:

1. Sodium Cocoyl Isethionate (SCI) A premium mild surfactant derived from coconut oil through a specialized process called sulfonation. Unlike traditional sulfates, SCI has a unique molecular structure that allows for effective cleansing while being significantly gentler on hair and Scalp.

Scientific profile: SCI is an anionic surfactant with excellent foaming properties and superior mildness compared to Sodium Lauryl Sulfate. It’s classified as a “soap-free” cleanser, making it suitable for sensitive skin and frequent use.

Why it matters for active individuals: Traditional sulfates can be too harsh for daily washing, potentially leading to Scalp irritation and Hair Dryness over time. SCI provides thorough cleansing of sweat, oil, and environmental residue while maintaining compatibility with your hair’s Natural protective mechanisms.

Proven benefits: dermatologically tested as mild and non-irritating, SCI has been shown in studies to cause less Protein loss from hair compared to traditional sulfates, making it ideal for frequent washing routines.

2. Menthol (L-Menthol) & Peppermint Extract (Mentha Piperita) Natural cooling compounds that activate temperature-sensitive receptors in the skin. L-Menthol is the most potent Natural form, while peppermint extract provides additional cooling compounds and Natural antimicrobial properties.

Scientific profile: Menthol activates TRPM8 (cold-menthol receptor) channels, creating a cooling sensation without actually lowering skin temperature. Peppermint extract contains additional menthol compounds plus rosmarinic acid and other beneficial plant compounds.

Athletic benefit: The cooling sensation provides immediate relief to overheated Scalp tissue after intense exercise. The antimicrobial properties of peppermint help maintain Scalp cleanliness in gym environments.

Duration and safety: The cooling effect typically lasts 15-20 minutes post-application. Both ingredients are GRAS (Generally Recognized as Safe) and suitable for daily use at the concentrations used in our formula.

3. Hydrolyzed Keratin Protein Complex Keratin proteins that have been broken down through hydrolysis into smaller molecular weight fragments, allowing them to penetrate into the hair shaft rather than just coating the surface.

Scientific profile: Human hair is approximately 95% keratin Protein. Our hydrolyzed keratin contains the same amino acid profile as human hair keratin, with molecular weights ranging from 150 to 2,000 Daltons for optimal penetration.

Mechanism of action: These Protein fragments can temporarily fill microscopic gaps in damaged hair cuticles and cortex, helping to restore hair’s structural integrity. The amino acids can also help maintain hair’s Natural moisture balance.

Research backing: Studies have shown that hydrolyzed keratin can improve hair’s tensile strength, reduce breakage, and enhance manageability when used consistently over time.

4. Salicylic Acid (Beta Hydroxy Acid) – 0.5% A gentle chemical exfoliant derived from willow bark, formulated at a concentration that provides benefits without irritation for most users.

Scientific profile: Salicylic Acid is oil-soluble, allowing it to penetrate into hair Follicles where oil and dead skin cells can accumulate. At 0.5% concentration, it provides gentle exfoliation without the irritation associated with higher concentrations.

Why active individuals benefit: Regular exercise and frequent hair washing can lead to increased cell turnover on the Scalp. Without proper exfoliation, dead skin cells can accumulate and contribute to buildup, potentially affecting Scalp-health/” class=”auto-tag-link”>Scalp Health.

Safety profile: At this low concentration, Salicylic Acid is well-tolerated by most users and can be used daily. It’s pH-balanced to work effectively while maintaining Scalp comfort.

Supporting Active Ingredients:

5. Panthenol (Pro-Vitamin B5) A provitamin that converts to pantothenic acid (Vitamin B5) when absorbed into hair and skin tissue.

Scientific benefits: Panthenol has been extensively studied for its moisturizing and hair-strengthening properties. It can penetrate the hair shaft and help improve hair’s flexibility and shine while soothing the Scalp.

Moisture mechanism: Acts as a humectant, helping hair retain moisture from the environment while also providing direct Hydration to hair fibers.

6. Melaleuca Alternifolia (Tea Tree) Oil Steam-distilled essential oil from the tea tree plant, standardized for consistent potency and purity.

Active compounds: Contains terpinen-4-ol as the primary antimicrobial component, along with other beneficial terpenes that contribute to its purifying properties.

Gym environment benefit: Tea tree oil’s Natural antimicrobial properties help maintain Scalp cleanliness, which is particularly beneficial for those frequently in gym environments where bacteria and fungi may be present.

7. Aloe Barbadensis Leaf Extract Cold-pressed Aloe Vera extract containing polysaccharides, glycoproteins, and amino acids known for their soothing and moisturizing properties.

Scientific composition: Contains over 75 potentially active compounds, including amino acids, Vitamins, Minerals, and polysaccharides that contribute to its skin-soothing properties.

Scalp benefits: Provides immediate soothing relief to Scalp irritation while delivering lightweight Hydration that doesn’t weigh hair down.

8. Coconut-Derived Conditioning Agents A blend of mild surfactants including Coco-Betaine and Cocamidopropyl Hydroxysultaine, derived from coconut oil.

Technical function: These amphoteric surfactants (carrying both positive and negative charges) help boost foam quality while providing mild conditioning benefits and reducing the potential for irritation from primary cleansing agents.

User experience: Contribute to the rich, creamy lather while helping hair feel smooth and manageable during the washing process.