Our Planet-Friendly Promise Sustainability
At our core, we believe that great hair and skincare should never come at the expense of our planet. Every step we take—from ingredient sourcing to packaging and shipping—is guided by the principle that truly effective products must also be earth-conscious.
By embracing green formulation and responsible methods, we strive to create premium results while preserving the world we all share.
All our products are created, designed and made in Europe.
Certifications & Ethical Standards
ISO 22716:2007 Certified
Ensures we meet stringent international standards for cosmetic manufacturing.
COSMOS Certified
Guarantees our products meet the highest organic and natural benchmarks, from raw materials to finished formulas.
Cruelty-Free
Our products and the entire production process are never tested on animals.
Ethically Made
We uphold fair labor practices and safe working conditions throughout our supply chain.
18 Years of Expertise
Our production partner brings nearly two decades of organic cosmetic manufacturing experience—long before most phones had cameras. This expertise guarantees that every bottle of shampoo is backed by proven methods and constant innovation.
Green Formulation & Ingredient Integrity
Responsibly Sourced Ingredients
We apply green formulation principles, meaning we seek out high-quality plant-based elements grown with respect for biodiversity.
No GMOs: We exclude all genetically modified components to honor both environmental balance and your health.
95% Organic Plant-Derived Ingredients
Most of our plant oils, extracts, butters, floral waters, and other botanicals come from organic farming.
This dedication to organic agriculture supports ecosystems by restricting the use of harmful chemicals and encouraging pollinator-friendly habitats.
100% Biodegradable Formulas
Our shampoos, conditioners, and other products break down naturally, minimizing their environmental footprint once washed down the drain.
Effective, Science-Backed Actives
We harness proven natural ingredients like hyaluronic acid, niacinamide, and salicylic acid—all selected for their performance and eco-friendly profiles.
Thoughtful Manufacturing & Packaging
ISO22716-Certified Facilities
Our production partner’s factory uses state-of-the-art Swiss machinery for luxury product textures, powered by renewable energy and cleaned with nature-friendly agents.
Designed with low energy consumption and responsible waste management in mind.
Local Production & Small Batches
We create products in small, fresh batches, reducing excess inventory and ensuring optimal product freshness for you.
This approach cuts down on waste and allows for meticulous quality control at every step.
Recyclable & Sustainable Packaging
88% Recycled Cardboard for shipping boxes, with effective packing that ensures your order arrives safely while minimizing waste.
We use post-consumer recycled materials and plant-based plastics where possible, sometimes even reclaimed from ocean waste.
Recyclable Packaging
Once you’ve enjoyed our products, the bottles and boxes can enter the recycling stream, closing the loop and reducing the environmental burden.
Transparent & Responsible
Full Disclosure
Every ingredient is clearly labeled, so you know exactly what’s in each product. We refuse to hide behind greenwashing terms—everything we do is verified by independent industry standards.
EU Regulation No. 1223/2009
We fully comply with the European Union’s strict guidelines on cosmetic products, ensuring top-tier safety and efficacy.
Committed to Biodiversity
By prioritizing organic and natural ingredients, we protect wildlife habitats, support local farmers, and champion ecological balance.
Why It Matters for You
Healthier Hair & Skin
Products derived from naturally potent and responsibly sourced ingredients tend to be more compatible with your body’s own biology, leading to better, longer-lasting results.
Peace of Mind
Every step we take—from concept to final product—is designed to safeguard your well-being and respect our planet. You can enjoy your haircare routine with confidence.
Forward-Thinking Beauty
Our vision is to redefine the standard for sustainable haircare: premium performance plus environmental responsibility. We believe these goals should go hand in hand.
Our Small-Batch Process
Order Confirmation
We begin crafting your product only once your order is placed, ensuring it’s as fresh as possible.
Quality Control
Each small batch undergoes rigorous testing and inspection, guaranteeing consistency and excellence.
Bottling & Packaging
We package your items with care, using recycled and eco-friendly materials.
Shipping & Delivery
Reliable transport partners ensure your freshly made products arrive swiftly and safely.
Enjoy & Recycle
Savor the benefits of nourishing, eco-conscious formulas, then recycle the packaging to complete the loop.
Our Ongoing Commitment
Reducing CO2 & GHG Emissions
We continuously evaluate our supply chain and factory operations to limit our carbon footprint.
Responsible Waste Management
From renewable electricity to minimal plastic usage, we strive to reduce, reuse, and recycle wherever possible.
Innovative Future
Our Research & Development team is always exploring new ways to improve sustainability, from alternative raw materials to next-generation eco-packaging.
Conclusion
We believe true haircare excellence is about more than just short-term shine—it’s about fostering a long-term, healthy relationship with your hair, scalp, and the planet. By harmonizing advanced scientific research with nature’s bounty, we’re setting a new standard for eco-friendly, high-performance haircare that honors both you and the environment.
Thank you for being part of this journey and supporting sustainable beauty. Together, we can ensure each wash leaves your hair gleaming, your conscience clear, and the earth just a little bit better off.