Hair fibres swell when wet, with their diameter increasing by as much 10 to 20 percent, depending on their texture. While wet hair is malleable, it is also a hospitable ground for nourishing and protecting products that can easily absorb in the strands – which lovingly soak up more active ingredients than usual, helping to cultivate strength in your strands and prevent future damage by reinforcing the hairs from the root. Introducing fortifying and protective ingredients into your hair wash routines not only helps cultivate strength and health in your strands, it additionally aids in preventing future damage through reinforcing the hair from the roots.

Vulnerable wet hair needs a light conditioning treatment to replace the lipids within the hair shaft, seal the outer cuticle and strengthen the hair. The Strengthening Conditioning Treatment, inspired by K-Beauty regimes with its lightweight texture, nourishes, strengthens, seals and repairs follicles, increasing smoothness and boosting elasticity to prevent split-ends.

Drying Wet Hair
Opting for softer fabric also extends to our post shower routine. We recommend using microfiber towel to softly dry your hair after washing/rinsing. Alongside it’s fast drying power, microfiber is gentle on the hair shaft compared to regular towels. The coarse surface of regular cotton or terycloth towels cause the hair shaft to be rough up during the drying process, causing exacerbated split ends, a raised cuticle and weakened hair. In addition to using gentle blots and squeezes to absorb the excess moisture, how to go about doing so is crucial. Instead of rigorously wrangling, dragging or rubbing your head, it’s best to blot and squeeze softly to absorb the excess moisture.

"Remember with Hair Health Essentials Better Hair days Are Ahead"

Clare Devereux Wet Hair