Gloss Shampoo
with Organic Aloe Vera, Wheat Protein & Cedarwood
Where the gloss begins.
Best for: creating the gloss — the smoothing cleanse the whole system is built on
€40
Freshly made to your order in our European laboratories
NUT-FREE · VEGAN · CRUELTY-FREE
From Clare
Shine isn’t something you add to hair. It’s something you reveal. A smooth cuticle reflects light; a rough one scatters it. That’s the whole science of gloss — and it starts at the wash, not at the finish.
This shampoo does two things at once. It cleanses over a base of organic aloe vera leaf juice used in place of water, with a coconut-derived cleansing blend that lifts away oil, product, and buildup thoroughly — without leaving hair tight and stripped. And as it cleanses, hydrolyzed wheat protein begins to smooth the cuticle. Clean hair that also lies flat is hair that catches the light.
The wheat protein is deliberate, and it’s the same protein you’ll find in the Gloss Conditioner. The shampoo begins the smoothing; the conditioner seals it. Two applications of the same mechanism, wash after wash, is how the cuticle ends up flatter and more uniform than a single step could manage. That’s the system — and it’s why the Gloss duo creates a shine a shampoo alone can’t hold.
In my practice in Dublin and London, I reach for this whenever a client wants their hair to look considered rather than simply clean. Finish with a cool rinse — a small thing that helps close the cuticle and set the shine. And because the same woody patchouli, juniper, and cedarwood run through both formulas, the scent deepens as you build the routine. Understated, sophisticated, and unmistakably intentional.
This is for you if
- You want a shampoo that leaves hair glossy and smooth, not just clean
- You want the first step of Clare’s gloss system — the cleanse the shine is built on
- You want gentle, thorough cleansing over a base of organic aloe vera, not a stripping wash
- You want your hair to look considered even when you’ve simply washed and air-dried it
- You want the same woody, sophisticated fragrance running through your whole routine
- You want camera-ready smoothness from a formula that contains no silicone
Consider instead if
- Your scalp is sensitive or easily irritated and gentleness is the priority — our Sensitive Scalp Shampoo is formulated and dermatologically tested for delicate scalps
- Your hair is colour-treated and protecting the colour matters most — our Colour Care Shampoo is designed to be mild to coloured hair
- Your primary need is deep daily hydration for dry hair — our Moisturising Shampoo delivers richer moisture
- You want volume and fullness rather than smoothness and shine — our Keratin Volume Boost Shampoo focuses on body and lift
What’s Inside
Every gloss starts with a clean, smooth surface. This shampoo cleanses over a base of organic aloe vera, then uses wheat protein to begin smoothing the cuticle — the first step in creating shine that lasts.
Organic Aloe Vera Leaf Juice
ALOE BARBADENSIS · ORGANIC
At INCI position #1, organic aloe vera leaf juice is the base of this shampoo — used in place of water. It carries the cleansing system in a soothing, hydrating medium, so the wash is gentle from first contact. The reason hair is left fresh and clean without that tight, stripped feeling.
Coconut-Derived Cleansing Blend
SODIUM COCO-SULFATE · COCO-GLUCOSIDE
The cleansing system — coconut-derived, at INCI positions #2 to #4. It lifts away oil, product, and buildup thoroughly, balanced with coco-glucoside and betaine to keep the wash comfortable rather than harsh. Clean hair is the foundation of gloss: light can’t reflect off a coated or congested surface.
Hydrolyzed Wheat Protein
CUTICLE SMOOTHER
The same protein as the Gloss Conditioner — deliberately. During cleansing it helps lay the cuticle flat, so hair dries smoother and reflects more light. A little works hard at the surface. The shampoo begins the smoothing; the conditioner seals it — and that shared mechanism is what makes the Gloss duo a system, not two separate products.
Juniper & Cedarwood
JUNIPERUS VIRGINIANA · CEDRUS ATLANTICA
The woody heart of the fragrance — juniper and Atlas cedarwood, with patchouli beneath. Clean, resinous, and subtly green, it reads as smoky vetiver on the hair. The same accord runs through the Gloss Conditioner, so the scent layers and deepens as you build the routine. Understated sophistication — the fragrance equivalent of the gloss effect itself.
Aloe Barbadensis (Aloe) Leaf Juice*, Sodium Coco-Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin, Betaine, Aqua, Glyceryl Oleate, Sodium Chloride, Citric Acid, Parfum, Benzyl Alcohol, Brassica Alcohol, Hydrolyzed Wheat Protein, Sodium Benzoate, Brassicyl Isoleucinate Esylate, Potassium Sorbate, Limonene, Citrus Limon Peel Oil, Pogostemon Cablin Oil, Juniperus Virginiana Oil, Linalool, Cedrus Atlantica Oil/Extract. (*Ingredients from organic farming.)
Your Ritual
Apply to damp hair, working through the scalp and lengths. Massage into a light lather — you don’t need much; the coconut-derived blend cleanses efficiently. This is where oil, product, and buildup lift away, clearing the surface so light has something smooth to reflect from.
Rinse, then follow with the Gloss Conditioner through the mid-lengths and ends. Finish with a cool rinse. That final cool water helps close the cuticle and set the shine — a small step that makes a visible difference.
For maximum impact, finish with the Keratin Glow Mist on towel-dried hair. The mist adds a final layer of cuticle protection and a light, lasting shine. Three products, ten minutes, and your hair catches light from every angle.
Use as the first step of the Gloss system, with the Gloss Conditioner. This is a system — the results compound when both steps are used together consistently.
The Experience
The signature Smoky Green Vetiver accord — patchouli, juniper, and Atlas cedarwood over green freshness, with smoky vetiver underneath. It’s the scent that opens the gloss ritual, and it deepens as the Gloss Conditioner layers over it. Sophisticated, warm, and unmistakably intentional.
Complete your Routine
This shampoo has a dedicated partner — the Gloss Conditioner. They share the same woody fragrance, the same wheat protein mechanism, and the same philosophy: genuine shine from genuinely smooth hair.
Your Gloss Pairing
Gloss Conditioner
The matching conditioner — same woody fragrance, same wheat protein mechanism. Nourishes and seals the smooth cuticle this shampoo creates. Designed as a system.
Keratin Glow Mist
After conditioning, a light mist on towel-dried hair takes the gloss from impressive to extraordinary. Three products, one system, camera-ready hair.
This product features in
An Edit is a curated combination of products selected by Clare for a specific situation — everything you need to start, in one step.
The Special Occasion Edit
For the days that deserve exceptional hair. The complete gloss routine — editorial-level shine and smoothness from wash to finish.
Gloss Shampoo · Gloss Conditioner · Keratin Glow Mist
What our clients say
Complete the gloss system.
Start with the Special Occasion Edit for Clare’s complete gloss routine — Gloss Shampoo, Gloss Conditioner, and the Keratin Glow Mist. Three products. Ten minutes. Camera-ready.
Not sure which products are right for you?
for Clare’s personalised guidance.
The Gloss duo is designed to be used together — the results are genuinely better than either product alone. Some clients use it every wash. Others keep it for events and special occasions, using the Moisturising Shampoo for everyday care. When you switch to the Gloss Shampoo on a Friday evening, you’ll feel the difference the moment your hair dries. That’s not imagination. That’s a smoother cuticle.
· 19 years of expertise
FORMULATION
Nut Free · Vegan · Silicone Free
SUITABLE FOR
All Hair Types · Special Occasions · Daily Use
FINISH
High Gloss · Silky Smoothness · Light-Reflecting Shine
MANUFACTURED
EU · Freshly produced to order
SUSTAINABILITY
Recyclable packaging · No GMO · Biodiversity-respecting ingredients
VOLUME
400ml / 13.53 fl oz